The Boulevard mall, a once-thriving Las Vegas shopping hub that slid in popularity and financial health over the years, was sold to local developer Roland Sansone on Nov 21, 2013. Sansone has been developing it since. What was once an ordinary collection of stores is now a much improved, spectacular shopping and entertainment center.
Developer, Roland Sansone, is bringing entertainment, dining and shopping to a mixed-use property, The Boulevard Mall Las Vegas. State of the art Luxury theaters, sea aquarium, bumper cars, bowling, carousel, golf, Olympic size climbing walls, children’s adventure park, and a Grand Prix race track. Roland Sansone was interviewed by Bob Massi on Fox News: “Sometimes when everyone is running one way, you’ll find one person running in the opposite direction. That’s the case with Roland Sansone.”
Watch the Fox News video below to see how Roland Sansone is redeveloping the Boulevard to change lives in the inner city community.
When you’ve built one of the foremost development companies in a city known for building great things, you learn a thing or two about success. So it is with Roland Sansone.
Roland Sansone on the History of Nevada’s Largest Mall
When he founded the company that bears his name, Sansone Development, back in 1978, Real Estate Developer Roland Sansone, started by focusing on fixing up older homes. Eventually, he transitioned his company to custom homes, followed by professional office buildings and retail shopping centers. Eventually, the company’s efforts culminated in the purchase of Nevada’s oldest and largest mall – The Boulevard, totaling 1.2 million square feet and originally built in 1968 by Moe Dalitz, Allard Roen and Irwin Molasky. This $54.5 million purchase was followed by $44 million in upgrades, completely re-imagining this iconic Las Vegas location into a brand-new community hub where people and families can meet for entertainment, dining and shopping.
“As our city has grown, so has Sansone Companies,” said Roland Sansone. “No matter how big we got, we never lost sight of our core values, and on putting the customer first, no matter what. Even though we build and develop, this is still a people business, and you can’t lose that human touch.” As a testament to this, during the Great Recession Roland Sansone helped many tenants weather the bad economy to his own detriment, and lost some properties to the lenders.
Those core values include five principles that the company – led by Roland Sansone’s sons Miles Sansone and Devon Sansone– still lives by today.
Developer Roland Sansone discussing the five principles of his company:
There’s no greater hazard to a business than trying to do too many things. All too often, the result is doing none of them right. Developer Roland Sansone has focused on different aspects of development throughout the lifetime of his company, but never on too many things at once. Sansone Development by choice is not a contractor, architect or an engineer. This allows Roland Sansone’s company to find the best people and firms to help with each of the developments. Initially, the focus was residential remodels. Then, large custom homes. Following that, professional office, medical and retail space. And finally, the focus became creating the new heart of a community in one of Las Vegas’ most storied corridors – The Boulevard on Maryland Parkway. This bold venture to redevelop and fix The Boulevard neighborhood was quite an undertaking; it has taken Roland Sansone over two years and a lot of work. As you drive North on Maryland parkway from Russel, to Tropicana, to Flamingo and past Desert Inn you will see enormous investments coming and changes to the Maryland corridor.
“We never lose sight of the job at hand,” says Roland Sansone. “Though you’ve always got a pipeline of work coming in, you can’t take your eyes off the work you’ve rolled your sleeves up to do at the moment. That kind of focus is essential for any business that hopes to grow – and more importantly, seeks to serve its customers well.”
For its size, Las Vegas is famous for being a small town in a lot of ways. That means people who burn bridges don’t last very long here. That kind of culture is ideal for an organization like Sansone Development, and for professionals like developer Roland Sansone. Doing right by customers, tenants, investors and partners is the bedrock of not only completing major projects, but also in ensuring that more of them come your way.
Roland Sansone says, “Keeping your word is what helps you build that reputation as a person with integrity. It makes it easier to do business – investors trust you, partners seek your advice, and customers are more comfortable with you because they know you’re on their side.”
Seeing a job through is what bedevils a lot of companies, and many entrepreneurs. Individuals may fall in love with a line of work for a certain aspect of it, but in any profession, it often comes along with a lot of tasks that make the job feel less than fun. Maintaining enthusiasm, excellence and commitment through every part of the job is what makes the difference between a good company and a great one, says Roland Sansone. He continues: “You’re never going to get far without buckling down and doing the work when the going gets tough. The key is to take those passions that you have and apply them to all parts of the job – even those you may not prefer. Eventually, you’ll learn that diligence is, in fact, its own kind of reward.”
4. Hard work.
If you love what you do it will never be hard work. At Sansone Development the staff looks forward to coming to work because of the love of the job, the team effort and the comradery that occurs at the office. But putting in your best effort, day after day, is the mark of a true professional. Those are the kinds of team members developer Roland Sansone surrounds himself with at Sansone Development.
“If you’re not tired at the end of the day, I’d say you’ve probably done something wrong,” says Roland Sansone. “Throughout my career, I’ve always valued people who only have one setting: one hundred percent. For the truly great professional, there’s never a time when you put in anything less than that.”
We hear a lot about it in government, but transparency is essential in the private sector, too. In a lot of ways, it’s the secret behind a lot of other great core values, like integrity and honesty. For Roland Sansone’s industry – commercial development – it’s even more essential. Working with diverse partners makes it crucial that all parties are open and transparent.
Five core values – focus, integrity, diligence, hard workand transparency. These are the principles that have fueled the success of developer Roland Sansone and the developments his company has created.
Roland Sansone Purchased The Boulevard and Transformed it:
When Roland Sansone bought the iconic Boulevard Mall for $55 million, that investment was only the beginning. Now called “The Boulevard”, this one-of-a-kind destination is now more than just shopping, offering an experience that encompasses entertainment, dining and shopping.
So with the arrival of the Las Vegas’s newest entertainment epicenter, here are a few surprising experiences Sansone Development has put together at The Boulevard.
It’s got things to do, not just things to buy.
Roland Sansone envisioned something completely for Las Vegas’s favorite mall – in fact, it’s not just a mall anymore. The Boulevard is a place for families to gather for fun and entertainment. In addition to the great diversions already on offer, The Boulevard has completely new experiences coming soon – including Seaquest Aquarium, an upcoming luxury movie theater; a trampoline park and much more.
“Our intention was to create a center for the community,” said Roland Sansone.” We want to make a place that’s great for the families we serve. This isn’t about retail space…it’s about bringing people together in an environment that builds community.”
Roland Sansone is building a community resource.
Sansone Development envisioned a place that would serve as the heart of the community, so they’ve carefully assembled a collection of community-centric services that would help make local residents’ lives better. Look to The Boulevard for employment, with jobs to be found at an on-site call center; healthcare, with the addition of an upcoming clinic and dentist’s office; and the area’s leading Goodwill center (with customization of the retail space paid for by Roland Sansone and Sansone Companies).
“Health, work, and family are what it’s all about,” said Roland Sansone. “Those are the values that have helped me build a great family life in this city, and I want to give back so that others have it, too.”
It’s a community center.
As Roland Sansone says, “Every community needs a heart. And although Las Vegas is a great city, we need to focus on individual neighborhoods and build them piece by piece, one by one, so we can ultimately build a stronger city.”
The Maryland Parkway corridor is an important part of our city. With the revitalization of The Boulevard, now there’s a new heart of this important community hub. By completely reimagining the largest mall into the state, transforming it into an entertainment and community nexus, there’s now a groundswell of development activity in this part of the city. Sansone Companies has doubled the lighting at the site, enhanced safety, installed energy-efficient LEDs, revamped the landscaping, and provided much-needed upgrades from Tropicana to Sunrise.
It’s part of our city’s future.
Roland Sansone realizes that to recognize the vital importance of the Maryland Parkway, look no further than the Regional Transportation Commission. Currently, the RTC is studying the feasibility of a light rail system that connects McCarran International Airport to Downtown Las Vegas via Maryland Parkway. The Boulevard is proud to be part of these bold steps forward.
Roland Sansone explains: “Transportation is critical to helping all Las Vegans. We want to connect all residents to the resources they need to build better, happier lives.”
Roland Sansone recognizes the importance of families.
It’s not enough to build a mall. Roland Sansone and Sansone Development have set out to create a new heart of Las Vegas along one of its most vital corridors. The Boulevard is just the beginning – from here, there’s no telling where the momentum might take us.
Together, Roland Sansone and his development partners are making Las Vegas better – one development at a time.